Naming a Lawn Maintenance business

Lawn Care - Naming a Lawn Maintenance business

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Choosing a name is an prominent step towards establishing your lawn care firm and creating a firm identity. The following report looks at some of the points that you should reconsider while naming your lawn maintenance business.

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The coming to naming, taken by many a small businessman is to use the owners name in the title such as Derek Scott Lawn Care. This coming is fine if your aspirations are small and you would be happy with a few crews working for you in your local area. Using a persons name as part of a lawn care firm name for a small, local execution gives the impression of trust and reliability in the service. The only downside can be when it comes to selling the firm and the name is no longer relevant for the new owner.

However, for very ambitious entrepreneurs who are seeing to strengthen their lawn care businesses beyond their city into a national chain or franchise then it is more professional to avoid together with the owners name in the title. For the above imagine it is also sensible to refrain from using the names of suburbs in your name. 'Sunnyvale Lawn Care' is no longer an standard name if you only have a few customers left in Sunnyvale and have moved on to work mostly in an additional one areas.

The name of a lawn care firm should command attention and be memorable. Clever or humorous names are a good direction to take but make sure that you don't confuse people.

A good name should divulge what your firm does or how your firm is unique so having the words 'lawn care' or 'lawn services' in the name is the usual approach.

A name should also be flexible so that it will continue to be standard no matter what services you contribute in the future. A name like 'Lawn Care Plus' is an example of a name that will be flexible for the future.

Before deciding on a name you should duplicate check to make sure that the name is not already in use by an additional one lawn maintenance aid and you should check to see if a convenient website domain name is available.

A name forms a large part of what your firm brand is about so you in effect don't want to have to change it in the future and lose a lot of the 'brand recognition' that has advanced over time. So it's prominent that your take naming your lawn maintenance firm seriously and get it right the first time.

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